When someone searches for a business like yours nearby, Google often answers with the map and a handful of listings before any website. That listing, your Google Business Profile, might be the most valuable free marketing you own.
Claim it and fill it out completely
Name, address, hours, phone, website, and the right categories. A complete profile ranks better and converts better. Incomplete or wrong info quietly sends people to a competitor.
Add photos, lots of them
Profiles with photos get far more clicks and direction requests. Show your storefront, your products, your team, your work. Fresh photos signal you're active and real.
Get reviews, and reply to them
Reviews are the single biggest local ranking and trust factor. Ask every happy customer, make it easy, and reply to each one, good or bad. It tells Google and future customers that you care.
Post updates
You can post offers and news right on your profile. Most businesses never do, which means a little effort here goes a long way.