The blank screen is where most small-business social media goes to die. The good news: you already have more to post than you think. You just need a few reliable buckets to pull from.
Show the work
Behind-the-scenes, a project in progress, the before-and-after, how something gets made. People love seeing the real thing, and you make it every day.
Teach one quick thing
A tip, a common mistake, a "did you know." You're an expert in your field; share one small piece of that expertise and you instantly become useful to follow.
Spotlight people
A happy customer, a review, a team member, a regular. Stories about people get shared and build trust faster than anything you say about yourself.
Make a clear offer
Every so often, just tell people what you sell and how to get it. Rotate through these four buckets and you'll never run dry, and you'll never have to invent something from nothing again.